The three stages include top-of-funnel marketing (TOFU), middle-of-funnel marketing (MOFU), and bottom-of-funnel marketing (BOFU). TOFU is designed to generate leads and attract new customers who are unfamiliar with your business, while BOFU encourages consumers to make a purchase. MOFU bridges the gap between these two stages.

According to Leads At Scale, a staggering 79% of leads are never converted into sales. MOFU aims to address this issue, offering the potential for a significant increase in revenue.

We covered some content strategies for the TOFU stage in a previous post, and we’ll explore the next step here. In this article, we’ll examine how MOFU contributes to the marketing funnel and share 10 strategies for deploying it effectively. We’ll also briefly explain how to measure its success and highlight some common mistakes to avoid.

But before we get into that, we need to understand just what exactly is MOFU?

What is MOFU?

MOFU is an often overlooked stage, but without it, you risk losing many customers to competitors who recognize its importance. This stage occurs after you’ve sparked initial awareness and interest with potential customers and are now looking to show them why they’ve come to the right place.

At this point, the consumer is seriously considering your product or service and wants to become more informed before taking the final step. They’re not quite ready to make a purchase yet, but they could be if they find the value they’re looking for in what you offer.

There are several ways to guide a potential customer through the middle of the marketing funnel. All of them aim to demonstrate why your business is the right choice to solve the problem or meet the need they’re facing.

So, how is this achieved? Here’s how it works.

How MOFU Works

The main component of MOFU is creating content that educates potential customers. This involves clearly explaining your products and services and demonstrating their value in a way that keeps readers engaged. 

The information should be easy to access and digest, while highlighting why they should choose you over your competitors. Since you’ve already piqued their interest, longer-form content is appropriate and often encouraged.

This stage is also an opportunity to build a relationship with your audience. While many business owners wait until after a purchase to begin fostering a connection, it’s smarter to start earlier with people who have already reached the middle of the funnel.

Ultimately, the goal of this stage is to move interested prospects to the next step of the funnel, and your content should keep this at the top of mind. Addressing pain points and showing how you can solve their problems can persuade readers to take action.

Now that we understand how MOFU works, let’s dive into some strategies that best support its purpose.

MOFU Strategies

Segmentation

Segmenting your audience allows you to create advertisements that appeal to specific demographics, fostering a deeper connection. However, segmentation doesn’t have to be based solely on age, interests, etc. It can also be tied to the specific product or service that initially caught a potential customer’s attention. This means you can tailor content, such as email campaigns, to individuals based on their specific interests rather than using a one-size-fits-all approach.

Email Marketing

Email campaigns remain one of the most cost-effective and efficient marketing tools. They’re especially powerful at this stage of the marketing funnel because recipients have voluntarily shared their contact information. Email marketing offers creative flexibility, allowing you to share links to other MOFU content and deliver targeted, personalized messages. 

Retargeting Ads

Retargeting ads are shown to users who have already visited your website. These ads often relate to the products or services previously viewed and aim to reinforce their value and add urgency. Retargeting ads can appear in multiple placements, including social media, banners, and sidebars on various websites.

Reviews and Testimonials

If you’re looking to establish trust and credibility, there’s no better way than reviews and testimonials. According to Reputation, which surveyed 2,000 U.S. consumers, 77% “mostly” or completely trust reviews, and 91% say they influence purchasing decisions. This type of social proof can be integrated into a wide range of promotional materials.

Case Studies

Case studies offer in-depth demonstrations or explanations of how past customers used your product or service to solve a problem. They serve as powerful social proof, especially for potential buyers looking for evidence that your business can meet their needs.

Blog Posts

Blog posts are versatile tools that support every stage of the marketing funnel. Two of the most effective types for MOFU are “how-to” articles and comparison posts. “How-to” content positions you as an expert by offering actionable guidance, while comparison posts highlight how your offerings outperform competitors. Blogs should be updated regularly to maintain relevance and establish your brand as a trusted industry resource.

Free Trials or Demos

Odds are you’ve tried on a shirt at a department store or test-driven a car before buying it. These are examples of free trials or demos, and can be used for nearly any product or service. When a customer can physically see the value of your offerings, they’ll be able to make a completely informed decision rather than relying on what others have to say.

Webinars and Virtual Events

Virtual events like webinars are excellent opportunities to dive deeper into topics that interest potential customers. In addition to showcasing your product or service, webinars allow you to answer frequently asked questions and address common objections. These events can be conducted live or recorded in advance.

Content Upgrades

Content upgrades are bonus offers or additional resources given to users who’ve already provided their contact information. They’re especially useful at the MOFU stage because they target individuals who’ve already shown interest in your business. Content upgrades can be attached to TOFU or MOFU content, such as webinars, guides, or free trials, to further nurture leads.

Influencer Marketing

Influencer marketing is becoming increasingly effective. Matter, who surveyed 1,000 U.S. consumers, reported that 69% trust personal recommendations over information directly from a business. It’s also accessible for local businesses, as influencers don’t have to be national celebrities to be effective. Just 11% of surveyed consumers reported that they prefer a celebrity to promote a business, making community influencers a cost-effective and trustworthy marketing asset.

How to Measure MOFU Marketing Success

Now that we’ve explored 10 ways to implement marketing strategies in the middle of the funnel, it’s time to track their effectiveness. Since there are many mediums you can use to promote different aspects of your business at this stage, there are also several methods for measuring success. This step is essential, as it should directly influence how you allocate your marketing budget. If one strategy is outperforming another, consider shifting more of your budget toward the more successful approach.

Here are three key methods you can use to ensure you’re getting the most out of your MOFU efforts.

Click-Through Rate (CTR)

Whether you’re linking to landing pages from email campaigns, blog posts, social media posts, or video content, tracking the rate at which users click through to your website is a strong indicator of effectiveness. When your content resonates with your audience’s pain points and interests, your CTR will increase. A low CTR, on the other hand, suggests it may be time to reassess and refine your campaigns

Engagement

Not all content is intended to lead a potential customer to visit a link. Sometimes its purpose is simply to inform, so monitoring engagement is the best method to evaluate success. Tracking the time a user spends watching a video or reading a blog, the amount of likes and shares on a social media post, and which landing pages on your website are visited most often can all provide beneficial insights into what content connects with your audience. 

Conversion Rate

Unlike conversion rates at the bottom of the funnel, which focus on completed sales, MOFU conversion rates track how many users complete a desired action after interacting with your marketing. These actions might include signing up for a free trial after watching a demo, joining your email list, or downloading informational resources. If your conversion rate is low, consider updating your offers or redesigning aspects of your campaign to better appeal to your audience.

Common Mistakes to Avoid

You’re almost ready to implement these MOFU strategies, but it’s important to stay on track and avoid common mistakes that can cost you time and money. Here are four to keep in mind as you build your new campaigns.

Not Specifying Content

This applies to both the content itself and its intended audience. If a potential customer has reached the MOFU stage, they no longer need generic messaging to keep moving forward. Clearly showing how your products or services solve specific problems is far more effective. Additionally, narrowing your target demographic can help your content resonate more deeply. Different people have different goals, so speaking directly to them as individuals, rather than to a broad group, can help you stand out from the competition.

Using One Strategy

We’ve listed 10 strategies here, and there are many more available, so be sure to test multiple approaches and see what works best. Relying on just one channel or method can significantly limit your reach, especially since people prefer to engage with content in different ways. Diversifying your strategies also helps maximize your marketing budget, as you might be investing in tactics that are less effective without realizing it.

Coming Off as “Salesy”

At this point, consumers have already expressed interest in your offerings, but they’re not quite ready to make a purchase. That’s why it’s important to avoid sounding overly “salesy,” which can feel off-putting and discourage engagement. In today’s marketing landscape, consumers are more skeptical of pushy sales tactics and often tune them out. Save the hard sell for your BOFU strategies and keep your MOFU content focused on education and value.

Neglecting Customer Needs

Few things waste marketing efforts faster than ignoring the needs of your potential customers. This often happens when marketers focus too much on what they want to promote instead of what the consumer actually wants to know. It can also occur when you highlight product features rather than the real-world benefits they deliver. Always have your audience’s needs top of mind, and you’ll see better engagement and stronger results.

Best Version Media Can Help

Creating a comprehensive marketing plan is a taxing endeavor, but Best Version Media makes it significantly easier to execute. By bundling display ads and social media campaigns, you can maximize your marketing budget while boosting your brand awareness.

BVM also offers listings, reviews, and reputation management that enhance your online presence on search engines, directories, and maps, all from one convenient dashboard.

To get started on your new marketing strategy, get in touch with BVM today.

The post 10 Proven Middle-of-Funnel Strategies to Turn Interest Into Sales appeared first on Best Version Media.

This step is vital in the buying process for many consumers, which is why every local business should take it seriously. Responding appropriately serves several purposes, including building trust and credibility within the community and demonstrating that you care about your customers and are willing to make improvements when needed.

It’s also important to address reviews across all platforms where consumers can leave feedback. Google is the most widely used review platform and plays a major role in your business’s visibility. Responding to Google reviews can boost your local SEO, making it easier for potential customers to find you.

That said, it’s equally essential to respond on other platforms. Facebook, the most popular social media site, offers a powerful opportunity to connect with your local community. Reviews on Facebook are often highly visible, especially in neighborhood groups and local pages.

Other platforms to monitor include Yelp, Trustpilot, and TripAdvisor, among many others. All contribute to building a sense of community around your business, so making review engagement a regular part of your weekly, or even daily, routine is critical.

This guide will walk you through how to respond to every type of review, because each one matters. But before we dive into response strategies, let’s explore the kinds of reviews you’re likely to encounter and how best to handle them.

Types of Reviews

Determining the type of review is the first step in crafting an appropriate response. Most review sites make this easy by using a star rating system, typically ranging from one to five stars. While this is a helpful starting point, it’s crucial to read each review in full before deciding how to respond. Some five-star reviews may include minor complaints, while some one- or two-star reviews might contain positive remarks.

With that in mind, here are the four main types of reviews found across most platforms:

Positive Reviews

The most welcome of the bunch, positive reviews praise your business, whether it’s your products, services, customer experience, or staff interactions. These are the reviews you hope to see most often, as they’re likely to influence potential customers to choose your business over competitors. While usually rated four or five stars, some three-star reviews may still contain positive comments worth acknowledging.

Negative Reviews

Although no one likes receiving negative feedback, these reviews present a valuable opportunity to show that you care. Addressing real issues shared by customers allows you to demonstrate your professionalism and dedication to improvement. By responding thoughtfully, you can turn a bad experience into a positive impression. These reviews typically appear as one- or two-star ratings.

Neutral Reviews

Neutral reviews are becoming increasingly rare, but they still deserve attention. Usually rated at three stars, these reviews don’t clearly fall into the “positive” or “negative” category and often reflect an average experience. They may highlight both strengths and areas for improvement, making them a good opportunity to earn repeat business with the right response.

Troll Reviews

Troll reviews are fake, malicious, or exaggerated posts that provide little to no constructive feedback. They may come from disgruntled customers, competitors, or even random internet users. These reviews often stand out due to excessive punctuation, emojis, ALL CAPS, or language that doesn’t appear genuine. While you may easily identify them as illegitimate, others may not, which means it’s still important to respond appropriately. Troll reviews can have any star rating but tend to be extreme without clear justification.

Responding To Reviews

Now that you’ve identified the type of review you’ve received, it’s time to craft your response. While some businesses opt for canned replies for each review type, the best practice is to personalize every response. This gives you a valuable opportunity to stand out from competitors and genuinely connect with your community.

Instead of using a template, follow these tips to respond effectively to all types of customer reviews and experiences:

Positive Review Responses

Though they’re not always providing critical feedback and may just want to praise your business, it’s still crucial to show your appreciation for a positive review. It can further cement that you have a customer for life, and perhaps more importantly, an advocate you can rely on in the future.

Here are some tips for responding to positive reviews:

• Personalize each reply, which means addressing specific aspects of the review that the customer enjoyed about your business. If the review mentions they had a good experience with customer service or that a product worked as intended, be sure to reference those details in your response. This shows that you read through the review and valued their input.
• Be genuine, as it goes a long way towards showing your appreciation for your customers. It signals to readers that you actively participate in the community, and it reinforces their behavior, which can lead to a return to your business and even word-of-mouth referrals. 
• Explicitly encourage additional interactions, such as suggesting a product that complements another they’d previously used or simply expressing your excitement to interact with them next time. However, be careful not to push too hard, as it could become off-putting and deter the reviewer. 
• If a customer took the time to highlight your business, maximize this opportunity by returning the favor and showcasing them in your marketing campaigns. Feature their praise on your website, social media posts, and any other platform that has space for their opinion. Turning praise into promotion can be a major win for your brand.

Negative Review Responses

Negative reviews can be hard to digest, but they’re just as important to read and respond to as positive reviews. According to GatherUp, which surveyed 1,200 US-based consumers, 69% expect to see an apology for a customer’s poor experience. It’s an opportunity to prove you hear your customers and value their feedback, while also improving your business operations. It can also influence those who’ve had a negative experience to return and give your business another chance.

Here are a few tips for responding to negative feedback:

• Start by taking responsibility for the poor experience and offering a sincere apology. Show your respect with a mature response that doesn’t come off as defensive or dismissive of their criticism. Remember, this response won’t just be read by the person who submitted the review, but anyone trying to learn more about your business through reviews. 
• Resolve the issue to the best of your ability. Propose a solution in the form of a replacement, refund, or store credit, but be sure not to over-promise.
• Some issues can’t be resolved from a single message and require a deeper understanding. Providing your contact information to continue the conversation offline allows for more time to resolve the issue and avoid a long dispute. Once an issue is resolved, be sure to follow up and ensure no other issues have arisen. This could even lead to future positive reviews from those who rated your business poorly in the past.
• If someone’s review led to a change in your business, let them know. Whether you tell publicly or privately is your decision, but either is a powerful way to show you heard their complaints rather than brushing them off. 

Neutral Review Responses

These reviews are the most frequently overlooked by business owners, as they don’t present themselves as an initial priority. However, every review deserves a response, and neutral feedback should be treated equally important. They offer the chance to tip the scales in your favor and turn them into a positive review by the end of the process. 

Here are tips for responding to neutral reviews:

• As with all reviews, start by thanking them for taking the time to provide their thoughts. While on the surface it may not appear as valuable as other reviews, it can end up just as important.
• If they kept their feedback generic, ask for specifics. It shows you’re interested in what they have to say and can lead to helpful criticism that others may agree with.
• Like negative reviews, neutral reviews may have a complaint, and it’s usually relatively minor. Treat it the same as a major issue and offer a resolution that’s appropriate for the situation.
• If you’re receiving a high volume of neutral reviews that don’t particularly seem important on their own, look for patterns that could reveal underlying issues. 

Troll Review Responses

Your first instinct with troll reviews is likely to ignore and forget about them. However, keep in mind that potential customers see them as well, so responding is still necessary to show it’s been addressed and you pay attention to all feedback, even if it isn’t particularly helpful.

Adhere to these tips to navigate fake reviews:

• Don’t confuse negative feedback with trolling, as there are distinct differences. Trolls aim to provoke a reaction for their amusement, while negative reviewers are just expressing their experience. 
• While it may be tempting to fight fire with fire, professionalism must prevail. Stick to protocols and respond politely, as you would with anyone else. Showing restraint in these situations proves you’re willing to listen to all feedback, even if it comes off as excessive and unhelpful. It will also dissuade other trolls from following suit, as they’ll see they won’t get the type of response they’re looking for.
• If you’re unsure if feedback is real or fake, treat it like it’s real and offer to talk with them offline. Trolls often won’t want to engage further, yet you’d still show you valued their response. 
• Sometimes, trolls reveal themselves very obviously. In these cases, you can show your personality by poking fun at the feedback. Be sure not to stray from your brand’s voice, as it can be easy to get caught up in the moment. 
• Some trolls take it too far and post reviews that you don’t want potential customers to see. Report or flag content that is deemed inappropriate, abusive, or violates the guidelines of the platform to initiate the process of having it removed. 

General Tips

While personalizing messages based on the type of review is important, some guiding principles apply to all feedback and can help ensure consistency. Apply these suggestions to help improve your local credibility and increase your online presence:

• The timeliness of your response is key. GatherUp found that, “36% of your customers expect a response within 1 day, and 30% want to hear back within 3 days.” These percentages can vary by demographic, but a good general rule of thumb is to respond within 24-48 hours of the review being posted.
• Maintain a professional tone that’s consistent with your brand and provide personalization as often as possible in your replies. Using the reviewer’s name and addressing specific concerns will help you appear genuine.
• Keep reviewers informed on any updates to your business due to their feedback. It proves you regularly evaluate your business and value their opinions. 
• Track your reviews to monitor if your overall rating is increasing or decreasing. If you haven’t been responding to reviews and plan to start, make a note of your current status and evaluate the effectiveness of your new strategy over time.
• Don’t just read and respond to reviews, but truly listen to what they have to say. While some reviewers may come off as extreme and difficult to deal with, every review provides an opportunity to better your business.

Let BVM Help You Manage Your Reviews

Monitoring every review platform can feel like a challenge, especially for local business owners who already have a full schedule. Still, it’s important to pay attention to reviews, and Best Version Media makes it easy.

With reviews, listings, and reputation management from one simple dashboard, you can track your online presence across every platform without wasting precious time. BVM also offers social media and display advertising bundles, which help maximize your marketing efforts and ensure your business grows.

Get in touch with BVM today to take your business to the next level.

The post Are You Replying to Reviews the Right Way? A Guide for Local Businesses appeared first on Best Version Media.

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Build Awareness With Local Magazines and Digital Ads

One of the most effective ways to build local awareness is by leveraging community magazines and digital ads. Our hyperlocal publications put your chiropractic office directly in front of engaged readers. These publications are delivered directly to homes in your community, ensuring high visibility. According to Early Stage Marketing, 90% of print ads are opened while only 20-30% of emails get opened.

Alongside print, our digital advertising services increase your local reach, making sure potential patients see your message online as well. This dual approach maximizes your brand’s presence both offline and online.

Reach the Right Audience on Facebook, Instagram and Google

Social media and search engines are powerful tools for chiropractors looking to attract more patients. Here’s how BVM helps you make the most of these platforms:

Targeted Ads: Platforms like Facebook, Instagram and Google enable you to reach specific demographics, ensuring your message reaches potential patients.

Customized Campaigns: Our ad campaigns are tailored to your practice, focusing on your unique strengths and community connections.

Boosted Engagement: By using precise targeting, we aim to drive traffic to your website or booking page.

Cost Efficiency: Our expertise ensures that you maximize visibility without wasting ad dollars on irrelevant clicks.

By leveraging these tools, your practice can stay connected with local clients and maintain a strong online presence.

Take Control of Your Online Listings and Reputation

Your online reputation significantly impacts your practice’s success. Inaccurate listings and poor reviews can deter potential patients. According to Advice Local, inaccurate directory listings damage a business’s credibility and reduce visibility. When search engines are uncertain about the business, they feel less confident showing it to potential customers in search results. 

BVM offers comprehensive reputation management services, keeping your online listings accurate and up-to-date across multiple platforms. We also help you manage patient feedback, encouraging satisfied clients to leave positive reviews while addressing any negative comments promptly and professionally – all from one dashboard.

Why Local Marketing Is a Smart Investment for Chiropractors

Investing in local marketing is a valuable strategy because it directly connects you with community members who are likely to become patients. Rather than casting a wide net, local marketing strategies allow you to focus on your immediate area. This targeted approach builds a loyal client base that recognizes your name and trusts your expertise.

Let Best Version Media Help You Grow Your Practice

With BVM’s customized strategies and dedicated support, your chiropractic practice can increase its visibility. Our team understands the unique challenges chiropractors face and tailors advertising solutions to fit your needs. From local magazines to digital advertising and reputation management, we’re here to support your growth every step of the way. Get in touch with us today to learn more about how we can help your practice thrive.

The post More Visibility, Less Guesswork: Local Ads That Align With Your Chiropractic Practice appeared first on Best Version Media.

In this article, we’ll break down five key strategies interior designers are using to grow their business and influence right in their own neighborhoods.

Build Brand Awareness With Print and Digital Ads

According to a 2024 report by The Loop Marketing, the average person is exposed to between 4,000 and 10,000 ads per day. In a world buzzing with digital noise, print advertising remains surprisingly powerful, especially when targeted locally. High-quality publications that reach your ideal demographic offer visibility among homeowners who are already invested in beautifying their spaces. These readers are more likely to appreciate the aesthetic value of design and are more open to services that enhance their lifestyles.

At the same time, digital advertising complements your print efforts by offering measurable results and broader exposure. Platforms like Google and Meta allow designers to geo-target potential clients based on location, age, income and even lifestyle interests. This hybrid approach ensures your brand message is seen across multiple touchpoints, online and offline.

Reach Local Clients Where They Spend Time Online

Social media is a designer’s best friend. Platforms like Instagram and Pinterest are highly visual, making them ideal for showcasing your portfolio and behind-the-scenes processes. But it’s not just about the aesthetic – it’s about showing up where your audience is spending their time.

Local groups on Facebook or neighborhood-based platforms like Nextdoor are rich with potential clients asking for recommendations or ideas for home improvement. Engage in these communities—not with hard sells, but by offering advice, sharing your work, and building relationships.

Don’t forget short-form video content. Platforms like TikTok and Instagram Reels are booming, and design “before and afters” or quick styling tips perform especially well. These channels allow for viral visibility and a personable approach that builds trust.

Control Your Online Presence With Listings and Reviews

Your online presence extends beyond your website and social media. Directories and review platforms like Google Business and Yelp are critical for visibility when local customers search for interior designers.

Ensuring your listings are consistent across platforms improves your search engine ranking and makes it easier for clients to find and contact you. Even more important are your reviews. Today’s consumers trust online testimonials as much as personal recommendations.

Make it a habit to request reviews from satisfied clients and respond graciously to both praise and criticism. A strong review profile not only enhances your credibility but can also directly influence purchasing decisions.

Make Advertising Simple, Effective and Trackable

As a business owner, you need to know what’s working. One of the biggest advantages of digital advertising is its trackability. There are a wide variety of platforms that allow you to track which ads drive traffic, leads, and conversions. By using data to inform your marketing decisions, you spend smarter and grow faster. And you won’t waste time on what doesn’t deliver real results.

Partner With a Local Advertising Expert

You don’t have to go it alone. Working with a local marketing expert, especially one familiar with your community, can elevate your advertising strategy with insider knowledge and proven tactics. Local experts can help strategically place your brand in print, guide your digital strategy, and ensure your messaging aligns with your goals.

A strong partnership can transform a good campaign into a market-dominating one. Local Publishers with Best Version Media are trained to strategically align your brand, and each of our experts truly understands the power of local.

Interior design may be a creative profession, but succeeding in the local market requires strategic thinking. By building a cohesive advertising plan that combines print and digital, engages your community, and uses data to drive decisions, you can rise above the noise and own your niche. You’ve already mastered the art of transforming homes. Now it’s time to apply that same creative energy to growing your business.

The post Not Just Pretty Spaces: How Smart Interior Designers Are Owning Their Local Market appeared first on Best Version Media.

The good news? You don’t need a national campaign to get noticed! With smart local advertising strategies, you can attract more traffic to your brand. Here are some ways to put your local furniture and upholstery business in the spotlight. 

Recline and Shine: Digital Ads That Boost Furniture Businesses 

A study by Perq found that 70% of consumers shopping for furniture begin the process online. This highlights the importance of ensuring that your business is visible where consumers are scrolling on the internet. Whether you’re selling custom sectionals or offering on-site upholstery, reaching nearby homeowners at the right time through digital advertising is crucial for boosting your business. 

Here are three ways to leverage digital ads for your business:

Enhanced visibility: Since most furniture shoppers start their journey online, creating digital ads across platforms like search engines and social media significantly boosts the chances that consumers will come across your business and explore your offerings.  

Targeted precision: Digital ads let you focus on specific locations, helping ensure that customer deliveries stay local and manageable for your small to medium-sized business. 

Performance metrics: Track your ad performance with impression reports to see how many people are viewing your ads. This helps you assess the cost-effectiveness of your ad spend.

Cushioning Your Business’s Growth with Local Listings 

Did You Know? According to Semrush, the phrase “furniture stores near me” gets searched over 450,000 times every month in the U.S.! 

Now that we’ve got digital ads in place, let’s keep the momentum going by ensuring you capture as many online shoppers as possible. That search traffic converts into real customers if your business information shows up accurately. Incorrect or outdated listings can harm your visibility, trustworthiness and search rankings. 

Here are three key reasons why leveraging listing services is essential: 

Be consistent for SEO: Google gives priority to businesses with matching information across the web. Listings that are 100% accurate can receive seven times more clicks than those with missing details.

Build trust: 74% of consumers say positive Google reviews make them trust a business more. For furniture businesses, that means reviews mentioning good deals, timely delivery and quality service work can make a big difference in winning over new customers.  

Manages negative feedback: By actively monitoring reviews and responding to feedback, you can address concerns promptly and demonstrate your commitment to customer satisfaction for potential clients. 

Tangible Print Ads That Make a Lasting Impression 

Furniture and upholstery are tactile, personal and visual – just like a well-designed print ad. When locals flip through a local magazine or neighborhood publication, a beautifully crafted ad can make your store feel inviting, stylish and essential to their home.  

Be sure to take full advantage of print ads, especially for these three key reasons: 

Visual impact: Print ads showcase your furniture and upholstery with high-quality images, making a strong visual impression that grabs the attention of potential customers. 

Targeted local reach: You can reach shoppers within your community by placing an ad in a local print magazine. This hyperlocal approach allows you to connect with potential customers who live nearby, making it easier for them to visit your store or inquire about your offerings. 

Brand trust: A well-designed print ad in a respected publication can boost your business’s credibility. 82% of consumers trust ads in magazines and newspapers the most of any form of marketing. Print media feels more personal and tangible, which helps build a stronger connection with the reader. 

Working With Best Version Media 

Contact Best Version Media today to discover how we can help your furniture and upholstery business! 

Print Advertising: BVM targets hyperlocal areas by placing ads in vast local publications delivered monthly across the US and Canada. This ensures that your business stays top of mind with potential customers in your community. 

Digital Advertising: BVM also leverages targeted ad campaigns on platforms like Facebook, Instagram and Google. These digital ads are designed to reach potential customers in specific locations near your business. Additionally, visual display ads enhance your business’s online presence and connect with a local audience across highly trafficked websites and mobile apps. 

Listings Management & Brand Reputation Monitoring: BVM’s listings service lets you manage your business information and monitor customer reviews across multiple platforms, all in one place.  

The post Reach More Local Furniture Shoppers With These Marketing Tactics appeared first on Best Version Media.

But it doesn’t stop there. Your HVAC business is also featured in targeted ad campaigns on digital platforms and in local monthly publications – keeping it top-of-mind for homeowners who will remember you when they need assistance. That’s the magic of hyperlocal advertising! 

Ready to heat up your marketing game and cool down the stress of finding new clients? Let’s explore how hyperlocal advertising can target local residents and keep your small-to-medium-sized HVAC business ahead of the competition. 

Why Prioritize Listings & Reputation Management? 

Did You Know? Searches for “HVAC repair near me” have experienced a 23% year-over-year increase. That means more and more homeowners are turning to Google when they need HVAC services. Furthermore, consumer behavior research reveals that 89% of consumers use search engines to find local HVAC services. 

With that in mind, does your company appear at the top of a Google search or get lost in the mix? 

Tip #1: To improve your visibility and attract more customers, make sure to keep your Google Business Profile, Yelp and other directory listings updated with the following: 

Accurate business hours
Especially for emergency repairs and same-day services. 

Current contact information
Ensure customers can easily reach you for fast inquiries. 

Before-and-after photos
Visual content is key to building credibility and showcasing your expertise. 

Positive customer reviews
Build trust and credibility with authentic feedback. 

Professional responses
A significant 76% of consumers regularly read online reviews when searching for local businesses, emphasizing the role of reputation management in attracting customers. Timely responses to any negative feedback are crucial in establishing trust and credibility with your local community.

When potential customers search for HVAC services, a well-optimized Google Business Profile boosts your chances of appearing in the Google 3-Pack (the top three business listings displayed in local search results). 

Maximize Your Digital Advertising Footprint 

Social media ads on platforms like Facebook and Instagram offer HVAC businesses a prime opportunity to connect with a wide audience. These platforms not only promote your business but also provide targeted advertising to reach the right people at the right time. By leveraging location targeting, digital ad campaigns ensure your message reaches nearby customers to make each impression count. This efficiency is especially evident in the HVAC industry, where 50% of digital ad spending is concentrated on Facebook and Google Ads. 

Visually captivating display ads across websites and mobile apps also allow HVAC companies to expand their online presence and boost visibility within their local communities. These ads are a cost-effective way to build brand recognition and continually remind potential customers about your services.

Why Hyperlocal Print Ads Work for HVAC Businesses

Unlike national campaigns, hyperlocal advertising enables HVAC companies to target their most important market – people within their immediate service area. Through monthly print publications, HVAC businesses can maintain visibility and relevance in their local communities. 

Tip #2: Draw in local customers with targeted advertisements in local print magazines. Use these ads to highlight key offers and valuable information that resonates with your audience, such as: 

Limited-time promotions for new customers.

Discounts on seasonal tune-ups or energy-efficient upgrades.

Tips on reducing energy costs with better HVAC maintenance.

Why does hyperlocal print advertising work so well in a digital age? Studies suggest that print ads can generate a 20% higher motivation response than digital ads, especially when they appeal to multiple senses. Additionally, print ads often achieve a 77% higher brand recall rate than digital ads. These statistics highlight the power of print advertising in fostering deeper emotional connections that can drive consumer action. 

BVM’s Solution: Simplified Advertising for HVAC Companies 

Best Version Media offers a full suite of print and digital advertising services designed specifically to meet the needs of HVAC businesses. Contact BVM today to learn how our print and digital marketing solutions can help you stand out in your local community and attract more customers. 

The post Increase Your HVAC Business with Effective Hyperlocal Advertising appeared first on Best Version Media.

Landscapers can significantly enhance their reach and grow their customer base by leveraging precise, community-focused marketing strategies. Let’s explore why visibility is essential, the benefits of hyperlocal print and digital marketing, and how to craft a tailored advertising plan for long-term success.

Why Visibility is Key for Landscaping Businesses

Landscaping is a highly localized industry. Your customers are homeowners, businesses, and property managers within a specific geographic area. Even the best landscaping services may struggle to attract new clients without strong local visibility. Here’s why increasing your local presence is critical:

Competitive Advantage: Many homeowners and businesses turn to local landscapers through word-of-mouth, online searches, or local advertisements. The more visible your business is, the more likely potential customers will choose your services over competitors.

Customer Trust: Establishing a strong presence in your community fosters credibility. When potential clients frequently see your business name in their neighborhood, they associate your brand with reliability and professionalism.

Consistent Lead Generation: The landscaping business often experiences seasonal fluctuations. Effective hyperlocal marketing ensures a steady flow of inquiries throughout the year, reducing downtime and maximizing revenue.

Stronger Local Reputation: Engaging with the local community through advertising, sponsorships, and social media builds brand recognition, leading to repeat business and referrals.

The Power of Local Print and Digital Marketing

Hyperlocal advertising allows landscapers to target the right audience through print and digital channels. Combining these strategies ensures comprehensive coverage and maximized impact.

Local Print Marketing

Despite the rise of digital marketing, print advertising remains a valuable tool for local businesses. Some effective strategies include:

Local Newspapers & Magazines: Advertising in neighborhood publications ensures visibility among residents who are actively engaging with community news and information. Best Version Media magazines offer an excellent way to showcase your landscaping services and reach high-value customers in your community.

Community Sponsorships: Partnering with local schools, sports teams, or events can increase brand awareness and demonstrate community support.

Door Hangers & Yard Signs: Placing branded materials in high-traffic residential areas keeps your business top-of-mind with potential clients.

Digital Marketing Strategies

Digital marketing offers landscapers unparalleled precision in reaching their ideal customers. Here are some key strategies:

Google Business Profile Optimization: Ensuring your business appears in local searches, directories, and maps helps potential clients find your services quickly. 

Customer Reviews & Testimonials: Encouraging satisfied clients to leave online reviews enhances credibility and attracts new customers. According to Search Engine Journal, 59% of consumers expect a business to have between 20-99 reviews to trust the average star rating.

Local SEO: Targeting geo-specific keywords (e.g., “landscaping services in [City Name]”) can improve your website’s ranking in local search results.

Social Media Advertising: Running Facebook and Instagram ads tailored to your service area can drive engagement and lead generation.

How to Get Started with a Tailored Advertising Plan

Creating a successful hyperlocal advertising plan requires a strategic approach. Here’s how to get started:

Define Your Target Audience: Identify the specific neighborhoods, demographics, and customer types you want to reach. Understanding your ideal client helps tailor your messaging and advertising efforts.

Set Clear Goals: Determine what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting seasonal bookings.

Choose the Right Advertising Channels: Based on your target audience, select a mix of print and digital marketing strategies that align with your goals and budget. Read more about balancing your marketing budget here.

Create Engaging Content: Whether it’s compelling ad copy, high-quality images, or customer testimonials, your marketing materials should effectively communicate your expertise and value.

Leverage Customer Engagement: Encourage satisfied customers to share referrals and testimonials. Word-of-mouth marketing combined with digital reviews enhances your local reputation.

Hyperlocal marketing is a game-changer for landscaping businesses looking to expand their reach and grow their customer base. By prioritizing local visibility, leveraging a mix of print and digital marketing, and implementing a well-structured advertising plan, landscapers can attract more clients, build a trusted brand, and sustain long-term business success. Investing in hyperlocal strategies ensures your business remains at the top of your community’s mind, giving you a competitive edge in an ever-growing market.

Partner with BVM today to elevate your landscaping business by combining local magazine sponsorships, display ads, social media marketing, and listings management.

The post How Local Landscapers Can Grow Their Business with Hyperlocal Advertising appeared first on Best Version Media.

Evoke Emotions

Storytelling taps into our emotions, whether it be happiness, sadness, anger or empathy. Think of the most viral social media posts or news stories you’ve seen lately. Every example that comes to mind likely evokes at least one of these common emotions. Advertising works in a very similar way. As a customer, you’re much more likely to remember a commercial or print ad that creates an emotional appeal over one that doesn’t. There’s also a huge market opportunity for businesses to create an emotional tie before the competition. Studies show that only about 15% of customers believe brands understand how to form emotional connections.

Humanize Your Brand  

Stand out from the crowd by giving your brand a personality of its own, and think about how to create a community amongst your customer base. Find a compelling angle about your brand and share it with your local community. It could be your founding story, how your services benefit the community, or a plethora of other options. Reach customers on a personal level and show them how you can relate to their everyday wants and needs. This will humanize your brand and show them you’re much more than just another business asking for their money.

Build Credibility

Trust is a key component to earning new customers and retaining the existing ones. By telling your brand story, you’ll boost your credibility in the community and show customers why your business is worth supporting over the competition. Did you know that 71% of customers recommend a brand based on their emotional connection to it? Focus on becoming a trustworthy and credible business and word-of-mouth will spread quickly throughout the community.

There’s never been a better time to share your brand’s story with the community! Click here to learn more about Best Version Media and what we do to unite communities and help local businesses thrive.

The post Bringing People Together: The Power of Storytelling in Advertising appeared first on Best Version Media.