social media marketing Archives - Best Version Media Bringing People Together Tue, 01 Jul 2025 14:26:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 https://www.bestversionmedia.com/wp-content/uploads/2023/09/cropped-BVM_Logo_2023_Round_White-Background-Favicon-18-32x32.png social media marketing Archives - Best Version Media 32 32 5 Ways That Local Print Advertising Still Beats Digital https://www.bestversionmedia.com/5-ways-that-local-print-advertising-still-beats-digital/ Thu, 10 Jul 2025 14:00:00 +0000 https://www.bestversionmedia.com/?p=8063 Digital marketing has emerged as the leading method of advertising, pushing print marketing to the sidelines for many local businesses. According to research by Gartner, the average business now allocates just 28% of its marketing budget to traditional channels. While the shift is not surprising, it reflects the changes many companies have made with the […]

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]]> Digital marketing has emerged as the leading method of advertising, pushing print marketing to the sidelines for many local businesses. According to research by Gartner, the average business now allocates just 28% of its marketing budget to traditional channels. While the shift is not surprising, it reflects the changes many companies have made with the increased accessibility and reach of online marketing. 

However, many local business owners may not realize that print advertising still plays a valuable role in successful marketing strategies. While digital ads certainly have their benefits, print advertising has several ways it can positively affect marketing efforts that digital methods simply can’t match. Some of these advantages are straightforward, while others are less obvious.

If you’re looking to take your advertising strategy to the next level, check out these five key ways that print marketing still outperforms digital methods.

1. Trustworthiness

Fostering a connection with the community is paramount for local businesses. Strong relationships can be powerful tools to enhance marketing efforts, but trust must be established before community members are willing to engage with a business. While digital advertisements are a great way to spread awareness far and wide, print marketing builds trust much more efficiently.

According to Electro IQ, 56% of consumers consider print marketing to be more trustworthy than any other type of advertisement. Several factors contribute to this perception, including the more personal nature of how print materials are distributed.

While the internet can reach nearly every demographic, print media is often consumed by specific, targeted groups of people. As a result, the ads feel more personal and relevant to the reader, which leads to more follow-through and action. Print ads also provide a sense of legitimacy to local businesses, increasing the attention and engagement with the advertisement.

2. Viewership

Building trust opens the door to greater ad engagement that digital media often can’t replicate. Marketing Dive found that only 9% of digital ads exceed one second of viewership and just 4% surpass two seconds.

In contrast, Marketing Week reports that 75% of readers view print ads for an average of 2.2 seconds. This longer engagement not only boosts retention but also provides more time to convey detailed information.

How this opportunity is used depends on the nature of the product or service and the intention of the ad. Including elements like business address, phone number, store hours and customer testimonials are just a few effective ways to maximize a print ad that not all digital ads can match.

3. Comprehension

It’s no surprise that people are more likely to engage with content they can easily comprehend. This is another area where print ads have a significant leg up over digital. A study by Two Sides North America found that, “Direct mail requires 21% less cognitive effort to process than digital media.”

This is important because readers are more likely to understand the information and intent of an ad, which helps maximize the effectiveness of a marketing campaign. When an ad is placed in a local magazine, every reader is valuable, and presenting easily digestible information can extend the ad’s impact.

This also leads to another key reason print marketing beats digital, and that’s stronger brand recall.

4. Brand Recall Rate

Before achieving the ultimate goal of making a sale, an advertisement must resonate with consumers enough to become memorable. After all, presenting a product or service that sparks interest is a critical step, but it becomes irrelevant if the consumer chooses to do business with a competitor.

This is another area where digital can’t keep up with print marketing. According to the study by Two Sides North America, consumers recalled the brand from a print ad at a rate 70% higher than from a digital ad. 

Several factors contribute to this advantage, perhaps none more impactful than the longevity of print. Per Linemark, consumers keep print ads for an average of 17 days. While digital ads may reach a broader audience, print ads tend to stick around longer and are more likely to be revisited after the initial impression.

5. Action

All of these factors show why print remains valuable, but it means nothing without the reader taking action and making a purchase. Fortunately, print ads still excel in that area as well. Southern California News Group revealed that print ads have a 20% higher response rate than digital ads.

This stems from all of the reasons previously discussed. A trustworthy, easy-to-understand ad leads to increased viewership and brand recognition, which ultimately results in readers becoming customers. 

Not only do print ads boast a higher response rate than digital, but they also generate a 112% return on investment, according to Neyenesch. At this point, the advantages of print are obvious, but that doesn’t mean a business should rely solely on physical ads to drive sales.

Combining Print With Digital

Print and digital marketing campaigns each have their areas in which they excel. That’s why implementing an advertising approach that uses both is essential to local business success. Neyenesch found that, “Campaigns that integrate print and digital see response rates increase by up to 400%.”

This boost is largely due to the common marketing principle known as the “Rule of 7,” which suggests that a potential customer needs to see a brand at least seven times before taking action. Combining print and digital is not only the fastest way to reach that goal, but it is also more effective.

While print tends to resonate more deeply with readers and offers higher brand recall, digital ads can appear more frequently and are easier to distribute. Together, they form the most powerful and well-rounded marketing strategy for any business.

How Best Version Media Can Fulfill Your Marketing Needs

Best Version Media offers local businesses a comprehensive marketing strategy through print, digital and online presence advertising solutions all from one easy-to-use dashboard. For nearly two decades, BVM has helped businesses grow within their communities and make the most of their marketing budgets.
Contact BVM today and start growing your business.

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]]> The Ultimate Marketing Checklist for Local Businesses in 2025 https://www.bestversionmedia.com/the-ultimate-marketing-checklist-for-local-businesses-in-2025/ Mon, 30 Jun 2025 21:00:00 +0000 https://www.bestversionmedia.com/?p=8057 Local businesses looking to grow and compete in their markets must embrace a holistic marketing strategy that blends digital precisions with real-world presence. In order to thrive, this strategy needs to align with evolving consumer habits, digital tools and trends. The key to winning locally lies in showing up at all touchpoints where your customers […]

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Local businesses looking to grow and compete in their markets must embrace a holistic marketing strategy that blends digital precisions with real-world presence. In order to thrive, this strategy needs to align with evolving consumer habits, digital tools and trends.

The key to winning locally lies in showing up at all touchpoints where your customers are, both online and offline. Remaining relevant and standing out among competitors is perhaps more critical than ever before with consumer attention spread across multiple channels.

Here is the ultimate marketing checklist for local businesses in 2025, including actionable items and strategies that every company can implement in the digital, social media and print landscapes.

1. Determine Your Target Audience and Set Marketing Goals

Above anything else, determining the audience you want to target is the first step in any marketing strategy. From there, businesses should set their main marketing objectives. These processes can be done by:

  • Researching your target market through surveys, social media insights or existing customer data
  • Defining and analyzing local competitors and the strategies they’re using for success by visiting other businesses, talking to local consumers or analyzing Google Trends
  • Determining trends and patterns in customer demographics, behaviors and needs
  • Creating a marketing funnel that analyzes a customer’s journey from finding your business to making a purchase
  • Aligning your marketing goals with business objectives using criteria such as SMART: specific, measurable, achievable, relevant and time-bound
  • Prioritizing marketing goals that can have the most significant impact on your business and determining where you can set yourself apart

2. Verify and Optimize Your Google Business Profile

A customer’s first impression of a company often stems from viewing its Google Business Profile, or similar listing platforms such as Bing Places for Business. Optimizing each platform is important, but Google Business Profile should be a top priority as reveo.com states that 97% of users discover local businesses online, primarily through Google Business Profile.

Meanwhile, around 64% of consumers use a Google Business Profile to find contact details for a company. Those with a complete listing are 7x more likely to generate clicks. To optimize your Google Business Profile, businesses should: 

  • Simply claim and verify their profile
  • Ensure that listing items like business name, address and phone number (NAP) are accurate
  • Update things like hours, categories and services
  • Upload high-quality, up-to-date photos
  • Add booking, ordering or messaging features
  • Post updates with events, offers or product features

A complete Google Business Profile can be particularly beneficial when it comes to voice or mobile queries, as it may increase visibility in “near me” searches and on Google Maps. According to reveo.com, about 72% of searchers will visit a business that is within five miles of their location, further highlighting the importance of appearing near the top of local search results.

3. Optimize Your Website With Hyperlocal SEO Techniques

First and foremost, businesses should make sure they have a website that provides consumers with a seamless and positive experience. According to Forbes, 88% of users won’t return to a site after a bad experience, while 57% of users won’t recommend a business with a poorly-designed website. 

From there, fine-tuning the site with better SEO practices can help your business appear higher in search results. This can be done by:

  • Creating landing pages for each location or service area
  • Including keywords in meta descriptions, titles, headers and content
  • Embedding Google Maps on your contact page
  • Adding code to your website’s HTML that helps search engines better understand the content on your pages, also known as schema markup
  • Putting yourself in position to earn backlinks from other websites with quality and informative content like blog posts, tips or guides
  • Building citations in directories like Yelp, Bing Places and Apple Maps

Descriptive keywords can prove beneficial when it comes to appearing in search results. Rather than just “restaurants,” customers will often search for something more specific like, “best Italian restaurant in downtown Chicago open now.”

4. Prioritize Reputation Management

Reputation management involves actively monitoring and impacting how your business or brand is perceived in the digital space. By updating listings and tracking reviews, a company puts itself in a better position to be chosen by a customer. Businesses can enhance reputation management by:

  • Making sure all listing information is complete and accurate
  • Adding your business to more directories for additional visibility such as Yelp, Yellow Pages or chamber of commerce websites
  • Creating a review generation strategy through email, SMS or in-store signage
  • Setting up alerts to be made aware of new reviews
  • Responding promptly and professionally to all reviews, positive or negative
  • Promoting and encouraging reviews to customers on Google, Facebook or industry-specific platforms

Reputation management is one of the most significant parts of a company’s digital success. According to Bright Local, 89% of consumers are more likely to purchase from a business that responds to all reviews, positive and negative.

5. Engage Your Audience on Social Media

Social media remains one of the most powerful tools for enhancing the visibility of a business. Meta platforms Facebook and Instagram are two of the most popular social media hubs, as demandsage.com reports that Facebook has 2.11 billion active daily users globally, while Instagram has over 2 billion active monthly users. 

Overall, a strong social media presence can build trust, encourage word-of-mouth and promote community engagement. Businesses should optimize their social media marketing efforts by:

  • Choosing which platforms to utilize based on where your audience spends the most time, with Facebook ideal for community engagement, and Instagram best utilized for visual content, as well as timely, interactive posts that can engage followers
  • Optimizing bios with local keywords and calls-to-action (CTAs)
  • Linking your website and appointment pages 
  • Posting geo-targeted content with consistent branding
  • Sharing engaging content, such as behind-the-scenes stories, customer or employee profiles, product spotlights, seasonal promotions or tutorial videos
  • Using business-specific tools like Instagram Shopping or Facebook Events
  • Responding to all comments and direct messages
  • Joining local Facebook groups or forums
  • Running giveaways with other local businesses
  • Attempting to collaborate with neighborhood influencers or creators
  • Using local hashtags and location stickers

Most social media platforms provide tools for hyperlocal targeting, giving businesses opportunities to engage with potential consumers who are close by and might be ready to make a purchase. 

Also of note is the emergence of short-form video when it comes to social media marketing, with 73% of consumers using short-form videos when searching for new products or services, according to firework.com. Short-form interactive videos also have the potential to increase conversions by up to 80%.

6. Leverage Local Paid Digital Advertising

It’s important for businesses to do all they can to help potential consumers find them organically. However, paid advertising can prove to be one of the biggest drivers toward conversions for small and local businesses, particularly for those that are just starting out. No matter your budget, some form of digital advertising is crucial to drive foot traffic and website visits. Businesses should look to:

  • Create display ads on Google for increased visibility
  • Utilize Meta Ads through Facebook and Instagram, platforms that are both beneficial for geotargeting
  • Take advantage of promoted posts on platforms like Yelp or Nextdoor
  • Retarget potential consumers who have visited your website with local offers
  • Promote events, flash sales or holiday-specific campaigns

Google Ads and Meta Ads dominate the landscape. Google Ads are present on Google Display Network, featuring a group of over 2 million websites, videos and apps that reach about 90% of internet users worldwide. 

Meanwhile, 74% of consumers claim to use Meta’s platforms to discover brands or products online. Pairing a strong ad campaign strategy with a quality online presence and strong social media engagement can be a game-changer for businesses when it comes to increasing conversions.

7. Combine Print Advertising With Digital Efforts

Digital advertising will often be the top focus for many businesses in this day in age, but print advertising still holds significant value, especially when targeting a local audience. To drive foot traffic and keep their brand top of mind through print, businesses should:

  • Print and display branded business cards, flyers and postcards, and distribute them locally
  • Keep signage visible and updated through items like banners or window decals
  • Advertise in neighborhood newsletters, magazines or newspapers
  • Use direct mail campaigns targeting specific neighborhoods
  • Include QR codes that link to your website, social media platforms or Google review page
  • Partner with neighboring businesses for cross-promotion
  • Sponsor local sports teams or community programs
  • Offer “mention this ad” discounts on direct mail advertisements

According to Office Dasher, print ads still have a higher recall rate compared to digital ads, while 82% of consumers still trust print ads the most when making a purchasing decision. Print and digital advertising efforts don’t necessarily need to be equal when it comes to advertising budget. However, they should complement each other while creating greater brand visibility and targeting customers at multiple touchpoints.

8. Build and Nurture a Local Email List

Turning back to digital, email remains one of the greatest tools to reach consumers and increase customer retention. That makes building and utilizing a local email list of potential consumers and existing customers important. This can be done through:

  • Collecting emails via in-store prompts, website pop ups or events
  • Segmenting the list by customer interest or location
  • Sending newsletters with local updates, promotions and loyalty rewards
  • Utilizing tools that help businesses build, manage and automate email lists while tracking performance
  • Testing different versions of your email campaigns to see what works best, and analyzing results
  • Introducing loyalty or rewards programs to further grow your customer base and encourage repeat purchases 

One of the best strategies for email campaigns involves personalization. Tailoring a message to specific customers or audiences creates a higher likelihood of that message being opened. Adobe for Business notes that emails with a personalized subject line have a 20% higher open rate than those with generic subject lines. Personalized emails have also produced a 139% increase in click rate.

9. Implement Mobile-Friendly, Localized Website Features

The frequency of consumers finding businesses and purchasing from them through mobile continues to increase, as 76% of adults in the United States use a smartphone to shop or buy online, with over 30% doing so on a weekly basis, according to Capital One Shopping. 

While it is important to ensure things are optimized across all platforms, there are some specific items that businesses should prioritize to give themselves a better chance of converting mobile users, including:

  • Ensuring a responsive and fast loading design
  • Adding click-to-call and map integration
  • Using customer testimonials from local patrons
  • Displaying key information like hours, address and offers prominently on their home page
  • Using live chat or AI bots for real-time assistance

As mentioned when optimizing your Google Business Profile, “near me” searches are commonplace for mobile users. After appearing in these searches, it is important the steps above are implemented to keep potential customers around and interested in your product or service.

10. Sponsor and Participate In Community Events

Once a balance is struck between digital, print and social media strategies, businesses can also look to increase visibility through some extra steps, such as getting involved in community outings by:

  • Sponsoring school events and fundraisers
  • Setting up booths at local markets or festivals
  • Hosting workshops and classes that are relevant to your business
  • Partnering with other local businesses on collaborative events

Doing these things further strengthens your brand and may also encourage greater word-of-mouth promotion. In addition, it gives businesses a trusted image within the community, likely translating to increased loyalty and customer retention.

11. Embrace AI and Automation Tools

It’s no secret that AI has continued to play a greater role within the business world in recent years. Businesses don’t need to completely rely on AI when implementing a marketing strategy, but it is worth exploring the benefits it can provide, including:

  • Content creation for things like blog posts or ad copy
  • Automation of email sequences and appointment reminders
  • Providing chatbots to handle real-time FAQs
  • Helping leverage analytics for future campaign planning

Being able to hand off smaller and perhaps time-consuming details to AI allows businesses to focus greater resources on more significant parts of their marketing strategy, a benefit that can help foster growth.

12. Analyze Performance and Adjust Strategy

Any marketing strategy requires data analysis. This allows businesses to see what is working and what is not, and what they can potentially do to adjust or further optimize their marketing plan. Some key ways to track performance include:

  • Setting up your business on Google Analytics with location-based goals
  • Tracking Google Business Profile insights
  • Using UTM parameters to track effectiveness of individual campaigns
  • Discovering top performing keywords and adjusting content based on results
  • Scheduling regular reviews to adjust tactics and strategies
  • Analyzing unique visitors, page views, bounce rates and session duration on your website
  • Measuring cost-per-lead (CPL) and conversion rates within your marketing funnel
  • Tracking open rates, click-through rates (CTRs) and unsubscribes in email campaigns
  • Monitoring likes, comments, follows, shares and engagement rates on social media platforms
  • Evaluating ad performance through metrics like cost-per-click (CPC) and CTRs

Once these metrics are analyzed, businesses can adapt their marketing strategy accordingly in order to put themselves in the best position for continued growth.

How Best Version Media Can Help Achieve Your Marketing Goals

Best Version Media can help guide your business through several parts of this checklist and enhance your overall marketing strategy through management of your digital and print advertising solutions. Manage your listings and reviews from one convenient dashboard, reach potential customers through geo-targeted display and social media ads, and enter local homes within our neighborhood print publications.

Connect with BVM today to help grow your business through a convenient and effective local marketing strategy.

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]]> The Power of Omnichannel Marketing: How It Can Transform Your Local Business https://www.bestversionmedia.com/the-power-of-omnichannel-marketing-how-it-can-transform-your-local-business/ Tue, 17 Jun 2025 12:30:00 +0000 https://www.bestversionmedia.com/?p=8046 Maintaining a consistent brand, image and reputation has become increasingly important for businesses, and doing so while implementing an omnichannel marketing strategy could help take your company to the next level. Omnichannel marketing involves creating a consistent and seamless experience across all channels that customers use to find or purchase from your business, including your […]

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Maintaining a consistent brand, image and reputation has become increasingly important for businesses, and doing so while implementing an omnichannel marketing strategy could help take your company to the next level.

Omnichannel marketing involves creating a consistent and seamless experience across all channels that customers use to find or purchase from your business, including your website, social media platforms, email, print ads or a physical store. This ensures that your brand message and consumer experience remain attached, no matter where or how a customer is interacting with your business.

Omnichannel marketing is perhaps most vital for small and local businesses, as they have the opportunity to attract loyal, and potentially repeat buyers, stemming from visibility, relevancy and consumer trust.

Omnichannel Marketing By the Numbers

Omnichannel marketing focuses not only on your presence across multiple platforms, but also how you integrate your brand to deliver a unified message and experience to consumers. The goal is to make all interactions feel similar and connected, no matter what channel customers are using to find your business.

According to BusinessDashers, marketing campaigns with three or more channels have shown a 287% higher purchase rate than single-channel campaigns.

In a survey from Salesforce, 80% of consumers said they believe the experience a business provides is equally important as its product or service. Meanwhile, 79% of consumers expect consistent communication across departments, with 55% believing that it often feels like they’re communicating with separate departments rather than just one company when making a purchase or utilizing a service.

Eliminating this with uniform messaging across all channels will often be more appealing and create additional customer loyalty.

Benefits That Stem From Omnichannel Marketing

Many benefits stem from omnichannel marketing strategies which can help businesses attract more customers and improve their bottom line, including:

  • Enhanced and unified customer experience – Omnichannel marketing is predicated on customer experience, with many consumers more likely to purchase from a business that provides a seamless encounter across all interactions. Providing consumers with multiple ways to find your business while remaining consistent across each channel can greatly enhance a buyer’s experience.
  • Increased visibility and convenience – Marketing in a similar manner across several channels can also give your business greater visibility to potential customers, particularly in the growing digital space, which can increase audience reach. In turn, spreading your brand across multiple channels can make finding and utilizing your business more convenient for customers. 
  • Improved brand awareness and customer loyalty – A consistent brand and image at all touchpoints is key to success. By creating similar experiences through print ads, digital ads or social media posts, brand awareness is heightened and can improve customer loyalty. On average, 89% of customers are retained by businesses with omnichannel marketing capabilities, according to BusinessDashers.
  • Increased conversion rates – Many of the above points, including a unified message, increased brand awareness and heightened visibility, are key factors in increasing conversion rates. According to BusinessDashers, brands with high omnichannel customer engagement grow revenue by 9.5% annually.
  • Data to improve your marketing strategy – One of the hidden benefits of an omnichannel marketing strategy can come from what it can do for your business internally. By tailoring strategies across multiple channels and tracking engagement, companies gain additional insights on how their customers interact, and how to best market their business going forward, potentially saving on future advertising costs.
  • Potential increase in search rankings – Search engines like Google tend to value businesses with consistent and accurate information across all platforms. While there might not be a direct correlation between omnichannel marketing and SEO, a steady brand image can help increase visibility in local search. That can give businesses an advantage over competitors while perhaps helping them compete against bigger brands.

A Closer Look at the Vital Marketing Channels

Print – While print advertising has often been viewed as a dying breed over the last several years, it can still prove incredibly valuable for businesses, particularly at the local level. Print ads with consistent brand messaging through direct mail, flyers, magazines or newspapers continue to deliver strong response rates. 

According to OfficeDasher, over 80% of consumers still trust print ads the most when making a buying decision, with print marketing also showing a higher recall rate compared to digital. Worldmetrics.com also notes that consumers who receive print ads tend to spend around 28% more than those who do not.

 

Digital – Combining digital advertising with print has become commonplace and is a strong strategy to increase visibility while creating brand retention. Digital marketing can include email campaigns, search engine ads or website personalization, and allows for customer tracking. This compliments print ads by helping businesses further target consumers who may have already shown interest in a particular product or service. 

Overall, 62% of consumers will disregard a business if they can’t find it online, while 70% of consumers will visit a store based on information found online, further highlighting the value of a strong digital presence.

 

Social – Social media advertising gives businesses the opportunity to interact with potential customers in real time. Platforms like Facebook and Instagram are ideal for sharing timely promotions, behind-the-scenes content, customer testimonials and engaging visuals. When integrated with print and digital, social media advertising can help extend the reach and relevance of your message.

According to synup.com, 93% of marketers say their social media marketing efforts have increased business traffic. Meanwhile, 78% of shoppers research social media before making a purchase, and 63% of consumers make plans to visit a business after a positive interaction on social media. Customers who engage with a business on social media also tend to spend 35-40% more on that brand’s products and services.

 

Different benefits derive from each part of an omnichannel marketing strategy, but ultimately, they often complement each other. This highlights the importance of keeping experiences consistent and convenient for customers across each platform, as each step in the buying process can be influenced by a different channel.

How to Implement an Omnichannel Marketing Strategy For Your Business

1. Understand your target audience – It is important for businesses to have a deep understanding of their target audience before implementing any marketing strategy. Collecting data and gaining insights about needs, preferences and the channels that consumers are most likely to use can help solidify your target market. This can be done by conducting surveys or interviews, analyzing behaviors on social media platforms or looking into customer interactions at touchpoints like websites and landing pages.

 

2. Analyze consumer data – Once a business has collected insights to better understand its audience, it’s necessary to analyze the data in order to implement the most efficient marketing strategy possible. Identifying customer needs is a significant step in this process, as businesses that identify all potential touchpoints where consumers might interact with your brand can ultimately improve customer experience.

 

3. Choose the right channels – Each marketing channel offers different benefits, so businesses must choose which they want to implement and where they want to focus the most resources. This can be physical touchpoints like newspaper ads and billboards, or digital advertising through emails, social media and paid ads. Quality over quantity is often the best rule of thumb, as businesses should aim to find a valuable mix of channels focused on where their target audience spends the most time.

 

4. Unify messaging and branding – A unified brand and message reinforces the identity of a business, so it’s important to make sure branding is consistent across all channels, both from a visual perspective and when it comes to product or service information. This can make your brand more memorable, help you stand out from your competition and create reliability and trust with your brand among consumers.

 

5. Integrate marketing channels – Once a business chooses what channels it wants to use, proper integration is imperative. Between print, digital and social media, each plan of action should be strategically crafted depending on the channel. Equally important is managing and adapting depending on the performance of each platform. Investing in the proper tools to help measure what’s working best can help a business become more effective and efficient with its omnichannel execution.

 

6. Analyze results and optimize – Businesses should optimize their strategy based on what the data is saying about trends within their target audience. While it is important to come up with an initial game plan, the everchanging landscape of the business world makes adaptation necessary. Constantly monitoring things like customer retention, conversion rates or customer acquisition cost helps businesses quickly identify what changes they need to make, and how to promote most effectively.

Real-World Success Stories of Omnichannel Marketing

Many businesses have implemented successful omnichannel marketing strategies in recent years. Slazenger, a sports equipment brand, personalized customer experiences across multiple marketing channels. After partnering with Insider to execute an omnichannel marketing plan, Slazenger saw a 700% increase in customer acquisition, and a 12% increase in click-through rate (CTR).

Similarly, Diamonds Direct, one of the largest jewelry retailers in the United States, partnered with Experro to expand its presence online beyond its brick-and-mortar store locations. After doing so, the company saw 42% revenue growth within one year, while also increasing its mobile site speed.

Best Version Media Can Implement an Omnichannel Solution For Your Business

Best Version Media helps local businesses implement an omnichannel marketing strategy through its print, digital and online presence advertising solutions. BVM has been helping businesses grow through print advertising for nearly two decades, and also offers valuable digital advertising tools that can help you reach more local customers while improving your bottom line – all from one convenient dashboard.

Connect with BVM today to find an omnichannel solution tailored to the needs and wants of your target audience.

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