“This recognition is a testament to the creativity and teamwork that drive our brand forward,” said Katie Wold, Senior Vice President of Brand Delivery at BVM. “We’re proud to receive 10 Inhouse Design Awards this year. Our Design and Marketing teams continue to push boundaries and elevate our business, and this honor reflects that commitment.”

Congrats To Our Winners!

About the GDUSA Inhouse Awards

GDUSA has celebrated in-house design success for over six decades. Sponsored by Robert Half, the program recognizes creativity across a wide range of categories, including branding, motion graphics, presentations and publications, showcasing the full spectrum of in-house capabilities.

Congratulations to all our award winners, and thank you to everyone at BVM who contributes to the creativity and vision behind every publication and project. We’re excited to continue setting the bar high!

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Graphic Design USA competitions started 62 years ago and are among the most respected in the design industry. Each year, thousands of entries are received from agencies, corporations, universities, and independent designers. Being selected as a winner signals not only high creative achievement but also strong strategic thinking and execution.

Katie Wold, SVP of Brand Delivery, shared her gratitude after hearing the news.

“We’re so proud to see the creativity and dedication of our team members recognized with this incredible honor. Thank you to GDUSA for celebrating excellence in design and shining a spotlight on the amazing talent within our company and across the industry.”

Best Version Media was recognized for a variety of submissions touching social media, motion graphics and digital ad design.

Congratulations to our 2025 winners:

Marley Merckx (Digital Design)
Jenni Schreiber (Digital Design)
Ryan Kelm (Digital Design)
Mady Masters (Marketing)
Collin Lent (Marketing)
Sam Edwards (Marketing)

As we celebrate this achievement, we remain committed to not only design excellence but also embracing innovation and continuing to deliver impactful experiences for our clients and online audiences. These awards affirm that we’re not just keeping pace with industry standards, we’re helping set them.

The post BVM Wins 6 Awards in 2025 Digital Design Awards appeared first on Best Version Media.

Let’s explore how digital marketing can be your secret weapon to maximizing growth.

The Digital Shift in the Fitness Industry

Over the past decade, the fitness industry has experienced a major digital transformation. Consumers today begin their fitness journey online — whether searching for “gyms near me,” browsing social media for workout inspiration or reading reviews before deciding where to invest their time and money.

In today’s landscape, many consumers are starting their searches online for local fitness businesses. This makes it crucial for gyms and fitness studios to have a strong digital presence and actively manage and market their brand online.

The digital shift means your potential members are scrolling past your competitors every single day. To stand out, your gym must be visible, credible, and engaging in the digital spaces your audience visits most.

Why Local Fitness Businesses Need Digital Marketing

1. Increase Visibility with Hyperlocal Targeting

Your gym is a local business, so your marketing should focus on attracting people within your community. Hyperlocal targeting allows you to reach individuals who live, work, and shop near your facility. By leveraging tools like Google Ads’ location targeting and geofencing technology, you can create campaigns targeting users within a certain radius of your gym.

For example, promoting a special offer or new member discount to people who live within five miles of your location can dramatically increase foot traffic and lead generation. Hyperlocal marketing helps you get noticed by the people who are most likely to become long-term members.

2. Generate More Membership Leads with Social Media Ads

Social media isn’t just for selfies and workout videos — it’s a powerful lead-generation tool. Platforms like Facebook, Instagram, and TikTok offer advanced ad targeting that allows you to zero in on specific demographics such as age, location, and fitness interests. When asked which communication channels give brands the best opportunity to connect with their customers, survey respondents ranked social media as number one.

Running highly targeted ad campaigns, such as promoting free trials, member success stories, or upcoming classes, helps you attract new clients while reinforcing your brand’s focus on inclusivity and actual results. Ensure your gym’s brand consistently emphasizes community, health benefits, and a welcoming atmosphere for all fitness levels.

3. Strengthen Your Brand with Display Ads

Display advertising allows you to reach your target audience while they browse their favorite websites, apps, and videos. Unlike search ads, which only appear when someone is actively looking for something, display ads can create ongoing brand awareness.

With professional, visually striking display ads, you can reinforce your gym’s messaging about health, inclusivity, and training results to potential clients in your area. These ads keep your brand top-of-mind and position your fitness center as the go-to choice.

4. Build Trust with Listings & Reputation Management

Before someone commits to a gym, they want to know what others think. BrightLocal found 74% of consumers check at least two review sites before making decisions. This is why your gym’s online reputation matters just as much as your in-person service.

Proper listing management ensures your gym’s name, address, phone number, and other details are accurate and consistent across platforms like Google Business Profile, Yelp, and Apple Maps. On top of that, managing your reviews — by encouraging satisfied members to share feedback and addressing negative comments — builds trust and credibility with potential clients.

Reputation management isn’t just about damage control; it’s about actively showcasing your strengths, celebrating your community, and reflecting your commitment to helping members achieve their goals.

Making Digital Marketing Easy

We get it — as a business owner in the fitness industry, your time is split between managing your facility, supporting your staff, and helping your members achieve life-changing results. That’s where Best Version Media comes in.

At BVM, we specialize in helping local gyms and fitness centers establish a powerful online presence that drives membership growth. From hyperlocal advertising and social media management to listings optimization and reputation management, we make digital marketing simple and effective for fitness businesses like yours.

Ready to amplify your gym’s growth through digital marketing? Contact us today, and let us help you turn clicks into memberships.

The post Maximize Your Gym’s Growth: The Digital Marketing Advantage for Local Fitness Centers appeared first on Best Version Media.

The Shift in Marketing Budget Allocation

Over the last decade, businesses have drastically changed how they allocate their marketing budgets. According to Statista, global spending on digital advertising surpassed $500 billion in 2021, while investments in traditional media, including print, have seen slower growth. For SMBs with limited resources, it’s tempting to funnel all their funds into digital marketing. However, focusing solely on digital channels could mean missing out on a more comprehensive approach that caters to a diverse audience.

Why Digital Dominates: Digital marketing offers unparalleled advantages, including precise targeting, real-time analytics, and cost efficiency. Platforms like Google Ads and Facebook Ads enable SMBs to reach specific audiences, making every dollar count. However, the crowded online space means that digital campaigns are often short-lived and easy to ignore amidst the noise of endless notifications.

What’s Missing: Digital ads excel at driving quick results, but they lack the staying power of print. A well-designed flyer, brochure, or local magazine has a tangible quality that can keep your brand top-of-mind long after the first interaction. By allocating a portion of your marketing budget to print, you can create a more memorable and impactful customer experience.

The Resurgence of Print Marketing

Contrary to popular belief, print marketing is thriving in specific niches. Here’s why print has made a comeback:

Tangible and Memorable: In today’s digital age, physical materials offer a tactile experience that digital platforms can’t replicate. Studies from the United States Postal Service show that people are nearly 70% more likely to remember a business when they receive a physical mailer compared to seeing a digital ad.

Higher Engagement Rates: Print marketing boasts impressive engagement metrics. According to the Data & Marketing Association, direct mail has an average response rate of 9%, which outperforms the response rate of typical email marketing campaigns. This higher level of engagement makes print an effective tool for generating leads and building brand loyalty.

Less Competition, More Visibility: While the digital space is oversaturated with ads, print offers a less cluttered environment. With fewer businesses investing in print, your materials have a better chance of standing out and making an impact. Reaching customers in their mailboxes is a great way to grow your local business.

Balancing Digital and Print for Optimal Impact

To make the most of your marketing budget, the key is not to choose between digital and print but to find the right balance. Here are some strategies to integrate both:

Understand Your Audience: Start by analyzing your customer base. Use tools like Google Analytics, surveys, and social media insights to identify their preferences. For example, younger audiences may lean toward digital platforms, while older demographics might respond better to print materials. A hybrid approach allows you to meet different customer needs effectively.

Combine Print and Digital for Seamless Campaigns: Integrating the two can amplify your message. For instance:

• Add QR codes to print materials, directing customers to your website, social media, or a special promotion.
• Use digital ads to promote an upcoming mail campaign, creating anticipation.
• Include printed materials in shipments to encourage repeat purchases.

Leverage Print for Branding and Storytelling: Print marketing is particularly effective for storytelling and branding. A beautifully designed magazine or brochure allows you to showcase your products and share your brand’s story in a way that’s immersive and engaging.

For SMBs, allocating a marketing budget is always a challenge, but it’s important to avoid putting all your eggs in one basket. While digital marketing offers incredible reach and efficiency, print marketing provides a tangible, memorable experience that digital simply cannot match. Together, they create a powerful synergy that can help you connect with your audience on multiple levels.

By embracing both digital and print advertising, you’ll ensure your business remains visible, credible, and relevant in an increasingly competitive marketplace. So, as you plan your next ad campaign, consider making room in your marketing budget for the best of both worlds.

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